Twinings Everyday makes the ordinary, extraordinary
16 January 2013
Find out about the new Everyday blend, hear about our master blender talk about his inspiration behind the blend, and hear what a few Everyday tea drinkers think.
Twinings Everyday satisfying, uplifting and that extra bit special
Twinings Everyday makes the ordinary, extraordinary
How do we get you back to you? It's simple. With our new
Everyday blend…
We've used our 300 years of blending expertise to make your daily
brew more satisfying.
Find out from our master buyer blender, Michael Wright, how our
love of tea, and his passion to create the perfect Everyday tea has
resulted in an Everyday tea revolution.
There's loads to love about our new Everyday Tea.
And it's not just us that think so.
Regular drinkers are big fans too.
Hear what a few seasoned Everyday Tea
drinkers think too. In the coming weeks we will be hearing more
from them.
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As a nation we consume over 34 billion cups of tea each year.
Why shouldn't tea lovers expect more from their 'humble' cuppa?
Here at Twinings we believe that everyone deserves an everyday
treat from drinking their everyday cup of tea, tea should be the
best it can be. Now households across the country can have just
that; a great cup of tea just got
better.
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 Handpicked Yunnan Tea - part of the Everyday
Tea blend recipe
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Because Twinings new Everyday Tea combines a traditionally
strong base of African and Indonesian teas, with the rich, malty
taste of Assam. This is perfectly complemented by hand-picked
Yunnan tea; a rare, but essential ingredient that gives a special
and unique finish. The new Everyday blend is an everyday tea with
more taste, designed for everyday drinking, helping to "get you
back to you" all weeklong.
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We hope you love our smart new look, coming in new box sizes;
40's, 80's, 160 and 240 glorious cups - the new Everyday Tea looks
great and tastes great too.
And with smart new look, the new
Everyday Tea looks and tastes great
too.
"WE SPEND MONTHS DESIGNING A BLEND TO GET THE BALANCE JUST
RIGHT."
The Assam gives a wonderful malty,
thickness. The Kenyan, gives the blend briskness, strength and
guts. The Indonesian, brings a lightness and lovely colour. And the
Yunnan, which comes from the birthplace of tea, adds a mellow
toastiness - and complements the whole blend
perfectly.
But what's really exciting about Yunnan
is that it's the very first time we've used it in a blend designed
to go beautifully with milk. And these leaves are special too, as
they come from a tea garden that only we work
with.
When you put all of these teas together,
you get an absolutely lovely cuppa that you can drink every single
day.
OUR NEW EVERYDAY TEA WILL BE AVAILABLE
TO BUY SOON
Available in boxes of 40, 80, 160 and
240 teabags, the range will appear first in Morrisons and Tescos
from February 2013, becoming fully available everywhere shortly
after. But not forgetting that you can make a direct purchase
from Twinings online Tea
shop from
the beginning of February.
LOOKING FOR TEA
TASTERS
We have already had over 1200 tea
drinkers try this new blend of Twinings Everyday tea - so this tea
comes with their seal of approval.
However, we are looking to send out
100,000 teas to sample in early January. If you love your tea, why
not pre-register to receive a tea to try. Tasting our tea does come
with a responsibility; we are then looking for these tea tasters to
send us back their three-word review. PRE-REGISTER NOW
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What some Everyday tea drinkers think:
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GALLERY