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Our Culture & Values

Our Culture & Values

Our workplace culture really is unique. It’s relaxed and less corporate than you might expect; and it feels more like a dynamic entrepreneurial business than a large company.

To bring out the best in our people, we create an environment where you feel free to act. We’re not big on rules and regulations – our culture is about empowering you to have an impact and be the best you can be.

Unlike many businesses where values are only paid lip service, here at Twinings we live and breathe our values every single day; they underpin everything we do and are what set us apart. Our values are a common set of behaviours that create a sense of connection; a shared language which is engrained and drives our success. As individuals, we collaborate, celebrate our differences and connect around our values to achieve great results.

You won’t find a formal dress code at Twinings (except in our manufacturing areas) – you really do bring yourself to work. We respect individuality and encourage a relaxed, casual atmosphere; our people feel more comfortable interacting with each other and having the conversations they need to get things done.

Casual atmosphere

We prefer an informal, open environment; it enables our people to collaborate freely and drive their ideas forward. It means decisions can be made more quickly too. We respect different ways of working and give you the flexibility to manage your own time, trusting you and empowering you to do your job.

We want every individual to grow and flourish, to stretch in the role they choose. As a self-starter, you’ll shape and change your role to ensure it stays fresh, challenging and exciting. We empower you to take ownership of your own career and decide how it evolves, giving you the support you need through on-the-job experience, coaching from your manager and formal training.

Aim High

Strive to deliver results of which they can be truly proud;
Relentlessly seek to improve ideas and plans;
See the potential in situations; often where others do not;
Respect intuition and experience, as well as hard data;
Demonstrate rigour and discipline in their thinking, planning and execution;
Always do what they say they will do. 

Freedom to Act

Have genuine respect for the views, talents and expertise of colleagues; trust in their motivation, believe in them to get the job done;
Take responsibility, make things happen, and seize the initiative;
Learn from their mistakes;
Take responsibility for their own development, and help others grow.

Find new ways

Are willing to experiment; take calculated risks and challenge the status quo;
Seek or create the best solutions; find creative ways around road blocks;
Thrive in a changing, often ambiguous environment;
Show agility and adaptability.

Look Outside

Learn from other business units, markets, competitors, customers and consumers;
Look to other industries and a wide range of data sources for ideas and inspiration;
Show active interest in other teams; are happy to take others' ideas and build on them. 


Go out of their way to help each other to be successful and share information freely;
Seek others' inputs and challenges; openly share their own views;
Work freely across the organisation's hierarchy and structure;
Work to ensure that one plus one is three or more;
Give constructive, challenging, straight, forward and timely feedback.

Our Values