Harnessing 300 years of innovation and expertise at Twinings, the new Fruit Cooler range responds to consumer demand for different, refreshing ways to enjoy tea. Data from Twinings shows that 32% of UK consumers have enjoyed Iced or Cold tea and infusions in the 12 months up to November 2023*. They also complement Twinings’ existing range of infusions, that can be brewed hot and enjoyed over ice.
Each carefully curated blend is tried, tested and crafted by Twinings Master Blenders, with an experienced consumer sensory panel enhancing the product’s development. Gill Close, UK & Ireland Marketing Director at Twinings, said: “From our rigorous consumer research and monitoring of global consumption trends, we know consumers are always looking for new, exciting ways to elevate their cold drink experiences – from working at home to drinking with friends.
“That is why we’re delighted to introduce a new way to enjoy our infusions with Twinings Fruit Coolers - providing an easy and delicious way to stay refreshed and experience more in every moment this summer, by making our new Fruit Cooler the way you want to drink it, hot, over ice, with or without your garnish of choice
or even mixed with some sparkling water.
“This latest investment in the cold drink space reaffirms our long-standing commitment to innovation and evolution – creating the best tasting drinks for the evolving needs of consumers, and empowering them to take a moment of cool refreshment.”
Twinings’ new range of Fruit Coolers are available to purchase on Amazon now, Waitrose and Tesco from 5 th August, and Sainsbury’s from 21 st August – with a recommended retail price of £2.49 per pack.
