Celebrating 150 Years Of Trademarks

Celebrating 150 Years Of Trademarks

To mark 150 years since the creation of the UK trademark register, the Intellectual Property Office UK launched a campaign to celebrate the brands and symbols that people in the UK know and trust most. The public poll highlighted the logos, packaging and names that have stood the test of time, becoming part of everyday life across generations.

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A Mark That Stands The Test of Time

For more than 300 years, the Twinings logo has stood proudly above our flagship store at 216 Strand, London. A familiar sight for generations of tea drinkers, it has become far more than a name above a door. It’s a symbol of craftsmanship, quality, and care, a reflection of our people, our heritage and our constant drive to evolve and innovate.

And while so much around it has changed over the centuries, our logo has remained the same. A familiar constant woven into the rituals, routines and moments of pause that have connected people over tea for generations.

Celebrating 150 years of trade marks

We’re incredibly proud that Twinings has been recognised as the third most iconic trademark in the UK, as part of the Intellectual Property Office’s 150th anniversary celebrations for the UK trademark register.

The public poll celebrated the logos, names and packaging that have become woven into the fabric of British culture over generations—placing Twinings alongside some of the nation’s most recognised brands, including Rolls-Royce, Cadbury and MINI.

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More than just a logo

As the Intellectual Property Office celebrates its milestone birthday, it’s a reminder that these trademarks are more than identifiers. They are connected with family routines, communities, regional pride, and childhood memories. Providing moments of connection and comfort.

Twinings’ Chief Brand Officer Heather Hartridge said:
"We are delighted to see our logo recognised as one of the UK’s most iconic trademarks. The same Twinings logo has stood above the door of our flagship store on the Strand for more than 300 years. For us, it’s more than just a logo, it is a symbol of the craftsmanship, expertise and care that goes into every blend we make. Above all, it’s a reflection of our people, our heritage and our constant drive to evolve and innovate to better meet the needs of customers, all of which make Twinings what it is."

We’re incredibly proud to be part of Britain’s tea story, and yours too, remaining a familiar, reassuring presence in the everyday moments that matter most.

Read the Intellectual Property Office's full press release here.

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